The brand was born in 1998 and continues to evolve today. The strategic goal of this brand is to unite thousands of independent retailers across the country and give them the power to leverage a national brand.
Torus Marketing worked with Ultron on a complete branding platform highlighting the unique aspects of their product and its role in the architect and designer community.
Exploring Their Space
With limited time, Torus Marketing created a branding platform, a green positioning statement, a video to showcase and brought it all together for LG Hausys Surfaces maiden appearance at NeoCon.
Color Me Relevant
Working with Ultron, Torus Marketing developed a toolset that spins a narrative around the annual color forecast and creates a branded toolkit for the end specifier, the architect and designer, to use in their daily work.
Behind this Door
Armstrong Cabinets embraced a new brand position that embraced the legacy of the Armstrong brand and which was relevant to each of their different audiences.
Torus Marketing worked with Brasstech on a complete branding platform highlighting the unique aspects of their product and its role in the architect and designer community.
One Brand, Two Faces
To reinvigorate their innovative stance, Torus Marketing worked with the WFCA to relaunch both the consumer and the trade brands. The WFCA has two faces working in harmony to help both the consumer and their membership.
A Brand Refreshed
Wear-Dated needed a meaningful message to break from the pack. Looking to reach the key female demographic in a crowded marketplace, Torus Marketing developed an innovative, humorous and informative marketing piece that truly stood out from the rest.
Reaching the right audience. Building upon our long standing relationships and experience in the category, we were able to successfully negotiate a plan that not only met their strategic marketing goals.
Torus Marketing worked with ECS to define their brand and worked to create a unified go to market creative strategy that showcased the product.
We worked to develop and implement brand strategies across traditional and social media, the web site and through online advertising for both North American and global markets.
What we do
We roll up our sleeves, we work hard and we bring an entire toolset and years of experience to every engagement. We are here when you have a single project or an entire marketing plan to execute. When you have a need, we are always ready.
From a new product launch to print and digital collateral, from marketing to specificers and influencers to reaching out through trade shows, associations or buying groups, we are able to move quickly on any task with an extensive set of in-house resources. With a dedicated division focused on developing websites, Torus is uniquely positioned to be a full service partner.