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Kimberlie Hiltachk and Kathryn Baird came into their expertise rather by accident. With a combined thirty-plus years in the advertising industry, Kim and Kathryn found themselves specialists on marketing to the female target after both had been leads on dozens of accounts where women were the key decision makers, including Amtrak California, Sutter Health, Make-A-Wish Foundation, Save Mart Supermarkets and Duraflame, among others. Kim and Kathryn are now bringing that valuable expertise to the marketplace, which continues to become one where mass marketing fails to work and segmented marketing is the only option. These two “estrogen experts” have become the go-to advisors on how to reach this elusive and lucrative target – the one making over 80% of the purchasing decisions. To see Kim and Kathryn in action, please view this brief video clip.