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Torus Marketing has developed a comprehensive analysis of the female consumer and how retailers can connect best with this lucrative target - now making more than 80% of the purchasing decisions on everything from diapers to drywall.

In our discussion, attendees will learn why women are the most powerful economic force on the planet and how to tap into this market, increasing sales and market share. Additionally, they will leave with specific tactics and insights that can be applied immediately to their business.

Attendees will gain knowledge on:

• The key differences between women and men when it comes to the purchase process, decision making and the overall shopping experience.
• How to communicate with women in the media and in a sales environment to be relevant in their lives. Why do they need your product? It’s not what you think.
• How to create a shopping environment and messaging that is appealing and approachable to women.
• Establishing an emotional connection with the female consumer to encourage loyalty and word of mouth; emotional currency is directly tied to profitability with this target.