We excel at marketing to women. Without knowing your target, no amount of marketing is going to be effective.

Torus Marketing has a dedicated team of professional women whose primary focus is to facilitate research and provide guidance to us and our clients in relevant and engaging strategies that resonate with this critical audience within the framework of the brand experience. This ongoing effort has delivered tangible value and sales growth to our clients.

The world is just realizing the purchasing power and influence of women, but Torus Marketing has been recognizing it, respecting it, and our clients have been reaping rewards from it, for over twenty years. We have conducted substantial proprietary research on the needs and purchase processes of the female consumer. We have created everything from customer service training to advertising materials to help everyone in the supply chain, from the manufacturer down to the individual retailer, reach the female consumer most effectively.

Our expertise comes from years of experience in the appliance, home furnishings and floor covering industries for multiple clients including Wear-Dated, Ultron, BrandSource, Home Entertainment Source, BrandSource Home Gallery, The World Floor Covering Association, Abbey Carpet, Floor to Ceiling, Floors to Go, and The Floor Club. Over the past 24 years Torus Marketing has also worked side by side with appliance manufacturers – GE, Whirlpool/ Maytag, Electrolux, Fisher & Paykel/DCS and Bosch. In addition Torus Marketing also creates alignment between consumer electronics manufacturers such as Sony, Hitachi, Samsung, Pioneer, Mitsubishi and key retailers.

To learn more about our expertise in marketing to women click here.